Financial management a challenge in rental industry

Premier Heavy Lift (PHL) stands as a leading force in the heavy lifts and transportation sector, marked by excellence in quality, safety, and innovative practices under the leadership of Anil Chaudhary, Som Dutt Sharma and Capt Sandeep Anand. Since its inception with merely two cranes, PHL has evolved dramatically, boasting a fleet of over 360 equipment units valued at more than Rs 900 crore. Siddharth Sharma, Director, Premier Heavy Lift, speaks on the current landscape of the construction equipment rental market in India.